Thursday
August, 18

Young Filmmakers Face Difficulty Getting Contents On Spotlight Platforms

Young filmmakers are having difficulty breaking into the spotlight with their films or getting them distributed on major platforms as Nollywood continues to expand due to numerous standards that do not line up with the major streaming services.

These prerequisites include, among other things, the usage of popular actors, superior plots, and digital technology. These specifications may be difficult for a new producer because of the associated costs.

Director and editor of the film “Something extraordinary,” Precious Asuai, spoke with BusinessDay about the difficulties he encountered while starting out in the business.

“Funding and distribution were the difficulties we encountered when producing ‘Something Special. Finding investors for money can be challenging, particularly if this is your first film. We had to think about financing the project ourselves since we truly wanted to make a feature picture without giving in to financial challenges and procrastination.

“Personal savings made up 80% of the funding, with friends and family providing the remaining 20%. We discovered that, as a newbie, this is the only practical method for raising money for your project.

According to Asuai, the digital revolution has helped “Something Special.” The team would not have been able to reach the current audience for the movie without the opportunities that digital media provide.

The cost of digital equipment, however, continues to be a significant obstacle for emerging filmmakers. Asuai claimed that there was no other choice except to use digital technology.

“We were aware before starting ‘Something Special’ that if we wanted to make money, we would need to think about distribution, but getting the movie made was more crucial. We would have delayed because it would have taken more money, and we probably wouldn’t have finished the movie, if we had given distribution more care in the beginning. Many distribution choices, such as whether to show the movie at Fruitful Studios or in an outdoor setting at Terra Culture, were made after the film had already been made, according to Asuai.

Additionally, Asuai and his team were able to post their movie on a platform like Fruitful Studios, where viewers could pay to watch Something Special, for less money because to cooperation with a web developer. Due to the challenges encountered in obtaining the movie on major platforms, this option was chosen.

The main difficulty, according to Peace Oni, a different filmmaker, has been raising money. Her friends and relatives crowdfunded the majority of her movies. She still needs to know someone who can assist her get the movie on popular streaming platforms after it has been finished.

Casting is a key requirement, according to experts, for top streaming platforms. It is challenging for the top streaming platform to distribute if the cast is unknown enough in the area to have an impact on the company’s marketing.

Asuai pointed out that this makes sense given that the emphasis is frequently on getting money even though the abilities are not easily accessible. Little matter how talented and diligent they are, performers who are not popular have no chance of success, nor do film producers who lack the funds to cast those actors. Asuai declared that he firmly believes that talent should come before popularity.

Audiences from all social strata are taking notice of the innovative storylines that streaming platforms have recently made possible. Additionally, these have benefited from increased content investment. For local programming in Africa, Netflix, Amazon, and ShowMax have all raised their budgets.

Whether it is a feature film, documentary, or reality show, everything is based on quality, and there is a lot of demand for quality, according to Obinna Okerekeocha, creative director at REDTV. “Streaming platforms onboarding any kind of content on their platform is based on some quality and the standards they set for any content they put on,” she added.

He added that young filmmakers have an abundance of creativity because they are so enthusiastic and anxious to prove themselves to the public. Some of them go above and above by self-educating, while others would attend art or film schools to pick up the essential know-how or enroll in online courses through websites like Udemy to learn what it takes to make a movie.

Having high standards for the type of camera used for filming, the caliber of your audio post-production or your video post-production, as well as having the translation text and subtitle text in place, are just a few of the many facets of making your film, he continued.

In addition, he said that audio must follow specific rules, regardless of whether it uses Dolby Atmos, 5.1, or 2.1 surround sound. Due to the sophisticated technology being used to distribute this content, all of this is significant. As a result, the streamers will favor hiring professionals with relevant experience.

READ MORE: SmartCash PSB Will Increase Financial Inclusión For All Nigerians – CEO

Young filmmakers will need to collaborate with production companies and individuals who have previously had successful content in distribution, production, or metrical release due to the uniqueness of the content, which includes the video and audio quality, storyline, quality of the cast, production, design, and directing.

“Film is a product, and a product needs to be of a specific caliber. Because the film is an amalgamation of several elements, and if one of those things is wrong, it will affect the rest of your design, it must be a good product so that when it is out there, people will know it is a good product and it is all-encompassing.

People won’t like a movie if it has a good 4K video, good HDR, good colors, and a great color palette but poor sound, according to Okerekeocha. Likewise, if the sound is excellent but the images are poor, there is also a problem.

Young filmmakers may find it difficult to have their work accepted by major streamers because of how crucial quality is, but it’s important to collaborate with talented production designers and actors who can assist filmmakers in getting their work on major streaming sites.

Young filmmakers should take advantage of the chance to sharpen their skills all around and make sure they are outstanding at what they are doing, according to Okerekeocha, who also stressed the need for consistency. People should be able to appreciate the things that are made for the mass market since, if one component is flawed, it will affect the entire product.

The entire process of getting their content commissioned or licensed is unknown to many young creatives. They are unsure of whom to contact, how to do so, or what charges these sites will impose. According to Eric Kafui, Media enterprise in Africa’s Filmtech, the platforms themselves haven’t done a particularly good job of making the entire process visible and easy.

“Secondly, even though many young filmmakers are incredibly brilliant and possess the necessary skills to produce significant and engaging content, they frequently face getting finance to produce content that streaming platforms would find appealing,” he continued.

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Uchara Faith
Faith is a valiant writer who has an undisputed passion for writing. She has worked with many highly reputable companies as content creator, radio presenter. She has a book to her name titled ECHO OF A DISTRESSED HEART. She's goal driven oriented person.

Young filmmakers are having difficulty breaking into the spotlight with their films or getting them distributed on major platforms as Nollywood continues to expand due to numerous standards that do not line up with the major streaming services.

These prerequisites include, among other things, the usage of popular actors, superior plots, and digital technology. These specifications may be difficult for a new producer because of the associated costs.

Director and editor of the film “Something extraordinary,” Precious Asuai, spoke with BusinessDay about the difficulties he encountered while starting out in the business.

“Funding and distribution were the difficulties we encountered when producing ‘Something Special. Finding investors for money can be challenging, particularly if this is your first film. We had to think about financing the project ourselves since we truly wanted to make a feature picture without giving in to financial challenges and procrastination.

“Personal savings made up 80% of the funding, with friends and family providing the remaining 20%. We discovered that, as a newbie, this is the only practical method for raising money for your project.

According to Asuai, the digital revolution has helped “Something Special.” The team would not have been able to reach the current audience for the movie without the opportunities that digital media provide.

The cost of digital equipment, however, continues to be a significant obstacle for emerging filmmakers. Asuai claimed that there was no other choice except to use digital technology.

“We were aware before starting ‘Something Special’ that if we wanted to make money, we would need to think about distribution, but getting the movie made was more crucial. We would have delayed because it would have taken more money, and we probably wouldn’t have finished the movie, if we had given distribution more care in the beginning. Many distribution choices, such as whether to show the movie at Fruitful Studios or in an outdoor setting at Terra Culture, were made after the film had already been made, according to Asuai.

Additionally, Asuai and his team were able to post their movie on a platform like Fruitful Studios, where viewers could pay to watch Something Special, for less money because to cooperation with a web developer. Due to the challenges encountered in obtaining the movie on major platforms, this option was chosen.

The main difficulty, according to Peace Oni, a different filmmaker, has been raising money. Her friends and relatives crowdfunded the majority of her movies. She still needs to know someone who can assist her get the movie on popular streaming platforms after it has been finished.

Casting is a key requirement, according to experts, for top streaming platforms. It is challenging for the top streaming platform to distribute if the cast is unknown enough in the area to have an impact on the company’s marketing.

Asuai pointed out that this makes sense given that the emphasis is frequently on getting money even though the abilities are not easily accessible. Little matter how talented and diligent they are, performers who are not popular have no chance of success, nor do film producers who lack the funds to cast those actors. Asuai declared that he firmly believes that talent should come before popularity.

Audiences from all social strata are taking notice of the innovative storylines that streaming platforms have recently made possible. Additionally, these have benefited from increased content investment. For local programming in Africa, Netflix, Amazon, and ShowMax have all raised their budgets.

Whether it is a feature film, documentary, or reality show, everything is based on quality, and there is a lot of demand for quality, according to Obinna Okerekeocha, creative director at REDTV. “Streaming platforms onboarding any kind of content on their platform is based on some quality and the standards they set for any content they put on,” she added.

He added that young filmmakers have an abundance of creativity because they are so enthusiastic and anxious to prove themselves to the public. Some of them go above and above by self-educating, while others would attend art or film schools to pick up the essential know-how or enroll in online courses through websites like Udemy to learn what it takes to make a movie.

Having high standards for the type of camera used for filming, the caliber of your audio post-production or your video post-production, as well as having the translation text and subtitle text in place, are just a few of the many facets of making your film, he continued.

In addition, he said that audio must follow specific rules, regardless of whether it uses Dolby Atmos, 5.1, or 2.1 surround sound. Due to the sophisticated technology being used to distribute this content, all of this is significant. As a result, the streamers will favor hiring professionals with relevant experience.

READ MORE: SmartCash PSB Will Increase Financial Inclusión For All Nigerians – CEO

Young filmmakers will need to collaborate with production companies and individuals who have previously had successful content in distribution, production, or metrical release due to the uniqueness of the content, which includes the video and audio quality, storyline, quality of the cast, production, design, and directing.

“Film is a product, and a product needs to be of a specific caliber. Because the film is an amalgamation of several elements, and if one of those things is wrong, it will affect the rest of your design, it must be a good product so that when it is out there, people will know it is a good product and it is all-encompassing.

People won’t like a movie if it has a good 4K video, good HDR, good colors, and a great color palette but poor sound, according to Okerekeocha. Likewise, if the sound is excellent but the images are poor, there is also a problem.

Young filmmakers may find it difficult to have their work accepted by major streamers because of how crucial quality is, but it’s important to collaborate with talented production designers and actors who can assist filmmakers in getting their work on major streaming sites.

Young filmmakers should take advantage of the chance to sharpen their skills all around and make sure they are outstanding at what they are doing, according to Okerekeocha, who also stressed the need for consistency. People should be able to appreciate the things that are made for the mass market since, if one component is flawed, it will affect the entire product.

The entire process of getting their content commissioned or licensed is unknown to many young creatives. They are unsure of whom to contact, how to do so, or what charges these sites will impose. According to Eric Kafui, Media enterprise in Africa’s Filmtech, the platforms themselves haven’t done a particularly good job of making the entire process visible and easy.

“Secondly, even though many young filmmakers are incredibly brilliant and possess the necessary skills to produce significant and engaging content, they frequently face getting finance to produce content that streaming platforms would find appealing,” he continued.

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