The World Health Organization, the Ministry of Public Health of Qatar, and FIFA are introducing a new digital app on the eve of the FIFA World Cup Qatar 2022 in an effort to boost physical activity and enhance the health and wellbeing of millions of young people.
A video game software called GenMove, Season1 uses cutting-edge movement tracking and artificial intelligence (AI) technology to give 8–15-year-olds an intense gaming experience. The games are appropriate for kids of all fitness levels and require a variety of diverse actions that help kids develop different physical skills.
The World Health Organization recommends that all kids and teenagers engage in, at least three times each week in activities that develop their bones and muscles for at least 60 minutes of moderate-intensity aerobic exercise.
It is estimated that children and adolescents can spend more than 8 hours a day being sedentary and inactive, a behavior linked to poor fitness, weight gain, and decreased sleep.
However, more than 80% of adolescents do not follow these recommendations. It is hoped that the app will inspire numerous initiatives to increase children’s activity levels all over the world.
According to Dr. Tedros Adhanom Ghebreyesus, Director-General of WHO, “regular physical activity provides large, lifetime advantages for physical and mental health and is necessary for the healthy development of children.”
“WHO is honored to partner with Qatar to launch the GenMove Season 1 app today. This type of technological innovation has the potential to effectively engage young people and motivate them to get active, especially those who may not routinely participate in sports.
Her Excellency Dr. Hanan Mohamed Al Kuwari, Minister of Public Health of Qatar, today announced the app’s release at the Walk the Talk – Health for All Challenge, which is taking place for the first time in the nation. The purpose of the 3- and 5-kilometer walks is to encourage physical activity among people of all ages and abilities.
Her Excellency Dr. Hanan Mohamed Al Kuwari stated, “Qatar is happy to announce this significant invention for children on the eve of the FIFA World Cup Qatar 2022 “We are dedicated to doing everything we can to promote physical activity and young people’s health both here in Qatar and around the world.
We must invest in promoting physical activity and use digital technologies to offer new and enjoyable ways to be active because the COVID-19 pandemic has had such a severe impact on young people, limiting physical education and school sports.
Games from GenMove are based on well-known sports like football and encourage youngsters to move confidently and enjoyably by having them jump, reach, and kick. The games may be played indoors or outdoors, and all that is required to get kids moving is an iOS or Android smartphone or tablet, as well as a small area.
Brazilian goalkeeper Alisson Becker, a WHO Goodwill Ambassador for Health Promotion, said: “I adore GenMove. Everyone has access to the world thanks to technology, but occasionally it might keep you seated for too long. The GenMove platform therefore aids you in that. You can simultaneously have fun alone or with your children while also engaging in healthful activity.
According to Dr. Fiona Bull, chief of the WHO’s Physical Activity Unit, “the cost of physical inactivity is very substantial to the public health care systems.”
The key to preventing future noncommunicable diseases, such as heart disease, overweight and obesity, hypertension, diabetes, and many malignancies, is to get kids to enjoy being active and make it a habit.
The FIFA “Bring the Moves” campaign, which encourages young people to share their goal-celebration moves online and build a community of active young people throughout the World Cup, is partnered with GenMove.