Tiwa Savage has joined Fireboy DML and other famous people as a brand ambassador for Tecno Mobile, a maker of cell phones. She is now the brand’s first-ever female ambassador as a result.
The smartphone company made the announcement this week and expressed excitement about collaborating with the “Somebody’s Son” singer during a discussion with media.
On her part, Savage noted that she had always admired the brand. She said, “Tecno is a very special smartphone brand. Wherever you turn in many parts of the world, you feel the presence of the brand. I have always admired how far the brand has come and what it stands for, so I didn’t have to think about it before deciding to join the family.
“Their ‘Stop at Nothing Brand’ spirit and pursuit of excellence very much aligns with what I believe in and is a testament to how far I have come in my career, despite facing many challenges. Beyond the sleek design and awesome camera that the phones come with, the brand also has a renewed focus on supporting the African youth, and this inspires me to want to be part of the story. I am super excited about this partnership and our fans can be assured of an amazing journey and experience with us.”
The musician is a legend who influences many young people, according to Vincent Uzoegbu, PR Communications and Media Manager of Tecno, and both companies share the same values.
He added, “Tiwa Savage is a huge inspiration to millions of young people. Her journey to becoming one of Africa’s biggest artistes is nothing short of a story of tenacity and an unrelenting spirit, something we very much relate with, understand and support.”