On August 25, 2022, Nike will open its flagship location at Ikeja City Mall in Lagos. This cutting-edge store, which is 500 square meters in size, provides basketball and football uniforms in addition to running, training, and lifestyle items for men, women, and children.
It will be the country of West Africa’s first official Nike store.
The grand opening is anticipated to be noteworthy not just because it heralds Nike’s entry into the Nigerian market but also because it also marks Nike’s 50th anniversary worldwide. Nike was founded in 1971 in Oregon, USA, and has since expanded into a global powerhouse in athletic apparel and lifestyle. It is renowned for its collaborations with the biggest sports franchises, celebrities, and athletes as well as for promoting a global athleisure and fitness culture.
Hudson Brand Development Nigeria [HBDN], a prominent retail organization recognized for promoting NIKE and a plethora of other sports and fashion brands in more than 30 African nations, is responsible for Nike’s official entry into the Nigerian market.
According to Kieran Murphy, Country General Manager of HBDN, “We are tremendously happy to establish the Nike Flagship store here in Lagos, the first in West Africa.”
“Nigeria has played a significant role in the history of Nike, and this marks a significant development for the brand’s presence on the continent. The fact that this is taking place on Nike’s 50th anniversary further increases its relevance and inspires us to confidently look toward the future.
Customers in Nigeria, according to Kieran, can anticipate receiving the highest level of customer service imaginable in addition to the renowned global standard of excellence for which NIKE is known. He says, “It is a cutting-edge business, and we are looking forward to welcoming our customers and providing them with a wonderful shopping experience.”
Hudson is honored to join Nike a s partner of The Asisat Oshoala Foundation, an organization promoting sports and social development concerns for young girls in Nigeria, to further demonstrate their willingness to establish strong business and social relations in that country. Asisat Oshoala, the captain of the Nigeria women’s football team, is the creator of it.
Hudson hopes to grow by adding 17 new stores before the end of 2022 while still managing its operations through offices in Algeria, Morocco, and Nigeria.