The inaugural Dubai Esports Festival (DEF) 2022, sponsored by H. H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, will feature the Initiate Summit, a ground-breaking B2B learning and networking platform for e-sports and gaming industry professionals, developers, and creatives.
The Initiate Summit will be held from November 9–10 in partnership with Dubai World Trade Centre (DWTC) and Dubai Media City, a part of TECOM Group and the event’s Knowledge Partner. Sixty business and e-sports thought leaders will address attendees throughout the two-day conference.
Through a number of incentives for organizations and individuals from across the world to establish themselves in the emirate, this new Summit will emphasize Dubai’s leadership in promoting the creative industry, including e-sports. Industry trends will also be covered, including, but not limited to, emerging technologies, mobile gaming, investment prospects, consumer behavior, gamification, and tournament organization.
The strong speaker lineup for the Initiate Summit includes game developers and publishers, the founders of e-sports organizations, solution suppliers, as well as marketers and members of the gaming media.
“The Initiate Summit intends to be a corporate hub for the industry as part of the Festival’s main theme to boost Dubai’s esports and gaming ecosystem. The event intends to bring together corporate executives and gaming professionals to generate synergy, investment opportunities, and collaborative efforts to maintain a vibrant gaming ecosystem. It will feature industry leaders from the area and throughout the world,” Muna Al Falasi, Director, Festival Strategy & Planning, DFRE, commented.
“Gaming culture is expanding in the Middle East, which is continuing to lead the world in industry developments. Opportunities abound in this industry, and now is a good moment for businesses to meet the need for cutting-edge gaming experiences.
As a Knowledge Partner for the Initiate Summit, we intend to continue nurturing this expanding community and draw in creative talent to generate content that speaks specifically to the diversified market in MENA. One such event we support is the Dubai Esports Festival,” Majed Al Suwaidi, Senior Vice President of Dubai Media City, a member of TECOM Group PJSC, stated.
Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre, stated that “The international leaders, innovators, and regulators gathered at Initiate Summit will not only be showcasing the enormous advancements and future potential for the esports industry in Dubai and MENA, but they will also be discussing the ethical enablement and social benefits of one of the fastest growing entertainment verticals in the area.
Planning surrounding the establishment, regulation, and governance of safe and diverse digital environments must be a fundamental component of the esports discourse, in addition to technological innovation, market trends, and commercial best practice. The crucial new B2B platform, Initiate Summit, will help regional governments and industry stakeholders create secure, cutting-edge, and vibrant esports ecosystems.”
“Dubai Media City aims to foster an atmosphere where firms, entrepreneurs, and creatives can experiment, work together, and produce original content that connects with viewers as a worldwide ecosystem devoted to media and content.
Events like the Initiate Summit offer a venue for professionals and innovators from across the industry to learn from one another, develop alliances, and contribute to a global gaming ecosystem with their own ideas and objectives in a rapidly expanding and fiercely competitive business.
We advance from being consumers of game material to top-tier producers thanks to such foresight,” she further stated. In keeping with Dubai’s status as a centre for innovation, DEF 2022 is predicted to be the most thrilling esports and gaming event in the Middle East.
The Festival will include two weeks of live events and activities, such as the eagerly awaited PUBG Global Championship 2022, GameExpo, PopConME, Initiate Summit, Wegz live in concert, regional tournaments, and Minecraft Esports Schools Clash. There will also be retail promotions taking place all over the city showcasing the newest video games and merchandise.