Coca-Cola India, a major producer of beverages, has teamed up with Zepto, a company that delivers groceries, to launch a “return and recycle” program for PET bottles. In order to ensure effective plastic waste management, the program aims to create a structured mechanism for collecting PET bottles that has 100% traceability.
Customers can choose to return up to four empty PET bottles from any brand using the Zepto app’s “Return PET Bottles” option. Following delivery, Zepto riders will pick up the bottles. The project has begun in a few sites in Mumbai and will soon expand to other Indian markets, according to the announcement. Customers have the option to participate in Zepto’s effort for paper bag collecting by returning used bags to the delivery partner using the app.
By integrating all parties in the PET recycling value chain, Coca-Cola India claims that its cooperation with Zepto in India intends to establish a circular economy for plastic. Coca-Cola India aims to “collect back” empty PET bottles from customers using the Zepto two-wheeler distribution network.
According to Greishma Singh, Vice President of Customer & Commercial Leadership for The Coca-Cola Company’s India & South West Asia Operating Unit, the Coca-Cola team is constantly utilizing their scale and reach across markets to reduce waste pollution and meet the established sustainability targets. According to Singh, this creative collaboration with Zepto offers a terrific platform to raise awareness, shape behavior, and motivate customers to recycle PET bottles in a remarkably practical manner from the comfort of their homes.
“We expect that this alliance will strengthen consumers’ inclusion in the process leading to a better, more sustainable future for all,” Singh said.
According to Vinay Dhanani, Chief Operating Officer at Zepto, the platform’s users have a strong commitment to sustainability and have a mindful understanding of the environment. Dhanani continued by saying that he sees a chance to use the knowledge to support environmental projects.
“We have been able to effortlessly connect with this project that ensures proper plastic trash disposal thanks to our last-mile delivery network in Mumbai. Zepto is thrilled to be a part of a collective change with Coca-Cola India that empowers and inspires customers to make a difference. Zepto is one of India’s newest and fastest-growing startups.”