Nigerian Grammy-winning musician Damini Ebunoluwa Ogulu aka Burna Boy has established his own cannabis company in Miami.
According to Black Cannabis Magazine, Burna Boy’s cannabis brand BrkFst, which was only recently introduced in South Beach, Miami, is a collaboration between Jokes Up and Ice Kream.
The hit song “Last Last” by Burna Boy, in which he says, “I need Igbo and shayo (Shayo),” is thought to be the source of the brand’s inspiration.
The song “Last Last,” which was released on May 13th, 2022, discusses heartbreak, which is referred to as “Breakfast” in the song. Other lyrics discussed using cannabis (Igbo) and alcohol to cope with the heartbreak (shayo).
A little over a year after the singer called Nigeria’s cannabis prohibition “dumb,” the album was released.
The brand launch, which took place during Miami Carnival, began with a pop-up from 12 to 3 in the afternoon, followed by brunch at a Miami Diner from 3:30 to 7 in the afternoon.
Burna Boy was the headlining act at the Tipsy Musical Festival at Bayfront Park, which had an all-white theme.