Foreign models are no longer allowed to appear in Nigerian advertisements, according to the Advertising Regulatory Council of Nigeria (ARCON).
Olalekan Fadolapo, the Director-General of ARCON, stated in a statement titled “Ban on the Use of Foreign Models and Voice-Over Artists on the Nigerian Advertising Medium/Media” that it would go into effect on October 1.
ARCON made its determination in accordance with federal law.
“In line with the Federal Government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria (ARCON), being the apex advertising, advertisement and marketing communications regulatory agency of the Federal Government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022 bans the use of foreign models and voice-over artists on any advertisement targeted or exposed on the Nigerian advertising space with effect from 1st October 2022,” ARCON stated.
“All advertisements, advertising and marketing communications materials are to make use of only Nigerian models and voice-over artists.
“Ongoing campaigns are permitted to run out their terms; however, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP).”
The prohibition imposed by ARCON will have an impact on media organizations, advertising agencies, the general public, and several foreign models and voice actors will be prevented from finding employment.